Dr. Claudia Lampert

Hans Bredow Institute for Media Research

Research Area

Communications/Media Education


Dr. Claudia Lampert is senior postdoc at the Hans-Bredow-Institut and focuses in her work on questions of growing up in digitalised media environments as well as on the field of health communication.

In the context of various projects (i.a. EU Kids Online, Net Children go Online, Socialisation in Changing Media Environments), she researches especially the role of digital media in the everyday lives of children and young people as well as the challenges for family education in everyday life. Since 2015, she is also involved in the die COST-Action "The Digital Literacy and Multimodal Practices of Young Children" (IS1410), which deals with the topic of Internet of Toys. Claudia Lampert is co-author of the student handbook “Medienpädagogik [Media Education]” " (Süss/Lampert/Trültzsch-Wijnen, 3. Aufl. 2018). She is a member, among others, of the DGPuK expert group media education, of the GMK, of the section Media Educaton within the DGfE, the advisory board of the Erfurt Netcode, of Mediennetz Hamburg, and she is a member of the board of the initiative "SCHAU HIN!". She also supports the media-pedagogical manifest "No Education Without Media" (German website). Currently, she is also involved in various projects as an advisory board member, including "Landungsbrücke - Übergänge meistern" and "Streitkultur 3.0".
With regard to the field of health communication, Claudia Lampert deals with health-related media formats, the health information behaviour of different groups and the potentials and limits of different communication channels in the context of strategic health communication. From 2012 to 2015, within the framework of the Kompetenznetz Komplementärmedizin in der Onkologie - KOKON [Competence Network Complementary Medicine in Oncology], a research network funded by the German Cancer Aid, she examined the media presentation of complementary medicine and developed a concept for an information platform for patients (www.kokoninfo.de). In her dissertation, she examined to what extent fictional television programmes are suitable for promoting health of young people (keyword: entertainment-education, Lampert 2007). She currently looks at similar questions with regard to digital entertainment offers, such as serious games for health and health apps. Moreover, she is interested in health-related potentials and risks of media use, especially concerning children and adolescents. Claudia Lampert is a member of the competence area “Health Communication” at the Hans-Bredow-Institut, co-author of the textbook "Gesundheitskommunikation und Medien” [Health Communication and Media] (Fromm/Baumann/Lampert 2011) as well as (co-)initiator and coordinator of the "Network Media and Health Communication", which has been committed to a transdisciplinary exchange on health communication in the media since 2003.

Research Interests

Media Socialisation, Growing Up in Digital Media Environments, Media Education, Children and Media, Adolescents and Media, Media Literacy, Health Communication, Entertainment-Education, Serious Games for Health, Health Apps, E-Health, M-Health




[Translate to Englisch:] Tagungen


Creative Unit "Communicative Figurations" conference

International conference from December 7-9, 2016, House of Science Bremen

Further Information