At the University of Bremen, the "Communicative figurations" research network was funded – from 2013 to 2016 – by the Excellence Initiative of the Federal Government and the Federal States as "Creative Unit". The Creative Unit was based at the Centre for Media, Communication and Information Research (ZeMKI) and consisted of eleven projects in which the concept of "communicative figurations" is developed further in different areas of investigation - both theoretically and empirically.
Mediatization research demonstrates that the growing establishment of technical communication media as a whole and the resulting change of the ‘manufacture’ of our reality is are core moments of this transformation. The aim of the Creative Unit is therefore preparing a systematic analysis of communicative figurations with respect to the transformation of social realities, shaped by media.
Through the innovative linking of humanities with social sciences the aim is also to get closer to an answer to the following question: How significant is the transformation of media and communication for culture and society? The objective of the Creative Unit is to further develop the already existing excellent basis for such research at the University of Bremen.
Flyer of the Creative Unit (PDF)